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Michigan State University - Tying Emotion to Experience



Graduation is a momentous occasion, a culmination of years of hard work, dedication, and personal growth. For Michigan State University, a long-term client, we were tasked with creating an emotional video that resonated with both students and parents, fostering a sense of pride and accomplishment.


Our focus? Capturing the essence of earning a Master's Degree in Market Research at Michigan State. We partnered with our trusted voiceover partner, Aaron G, to craft a powerful narrative that would resonate deeply with the target audience.


The video wasn't just a montage of graduation photos. It delved into the student experience, showcasing the challenges overcome, the knowledge gained, and the friendships forged. Through heartwarming scenes and Aaron G's evocative voiceover, we aimed to evoke a range of emotions: the thrill of discovery, the satisfaction of accomplishment, and the bittersweet joy of embarking on a new chapter.


This project highlights the power of storytelling in capturing the essence of a graduation ceremony. By going beyond the typical celebratory visuals, we created a video that truly connected with viewers on an emotional level. It wasn't just about the end of a journey, but the exciting possibilities that lie ahead.

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