Have you seen the FX show Atlanta? "Falling" was inspired by the "rolling" effect used in the season 2 teaser for the show.
You'll notice the effect was done in a very similar fashion. This project was made well before the introduction of Adobe's subject detection or any other helpful AI tools, so each individual frame was keyframed by hand. Yes, it took forever.
We love testing our limits and finding ways to create effects (on a budget) that are typically done by multi-million dollar studios. What else should we try to create?